New Year motivation for sales and marketing staff

08.01.2018 Posted by TM Regionals

The first few days back at work can be critical to starting off the year the right way. People are likely feeling jaded by all the frivolity or they may have even resolved to find a new job! Either way, you need to take action to ‘own’ January and get a strong start to the year.

The New Year is a great time to do something different, so why not grab 2018 by the scruff of the neck? Here, our trade marketing director Rob Carter shares ready-to-use ideas you can try right away.

Motivational quotes

You’ll see loads of these on Facebook. Life affirming quotes in squared-up boxes with beautiful images behind them, and guess what… there’s loads of quotes out there to inspire and motivate you and your team. Take a look here , here, and here.

Pick one and go big… stick it up large on the wall of your meeting room. It sounds twee but the first step to affecting a change is trying something different.

Motivational Message

Not big on re-decorating the office? Print one out each week and reflect on it at the end of the week.

Here’s the three I’ll be using to shape my year:

“Either you run the day or the day runs you.”
“Don’t expect to see a change if you don’t make one.”
“Be SO good that they can’t ignore you.”

Motivational meetings

Have you considered stand-up meetings? They instantly feel different and everyone becomes more creative and engaged. Standing also helps combat mobile phone distractions.

Take a leaf from the world of agile management and keep your new morning ‘scrum’ to 15 minutes. Answer only “What did you do yesterday?”, “What are you doing today?” and “Is there anything holding you back?”. This helps make sure you don’t get side-tracked with minutia – any blockers are dealt with outside of the meeting so you can maintain a brisk pace.

Don’t be afraid to hold your meetings in the open office and invite people from other areas of the business to contribute too.

Stand-up Meeting

Set small goals to deliver wins early on. It’s really important in the post New Year slump to hit the ground running and some early wins will lift the whole team. You should definitely learn from what you did last year but don’t dwell on it.

Make sure you share information: goals and targets, pre-book levels, pipeline activity, and importantly, your marketing plans for the next quarter. Open communication goes a long way to making staff feel valued and involved.

As your meetings move forward be sure to recognise and highlight successes.

Motivational music

Music and mood are inherently linked. There are lots of studies showing the benefit of adding a soundtrack to your workouts to make them better – you push harder and for longer with the right stimuli – so why not apply the same logic to your sales meetings?

Lots of offices have the radio on in the background and sometimes it’s useful to have that chatty noise but sometimes it can be quite negative. Try switching it up with a motivational soundtrack to kickstart the day or counteract the after-lunch slump.

Here’s three great playlists, courtesy of Spotify:


“Either you run the day or the day runs you.”
“Don’t expect to see a change if you don’t make one.”
“Be SO good that they can’t ignore you.”

So… Look at your marketing plans honestly and see when the last time you tried something different was.

Have you considered Pay Per Click? You only pay for the leads that click, you can edge ahead of your competitors in search rankings and if your website is end-to-end sales you should be able to see ROI within a very short period of time.

What about video? Go and search Youtube for your product or company. What’s there? If it’s not a high quality, professional corporate video you’re missing a huge trick and it doesn’t have to be expensive.

Your website – is it responsive? Does it reflect your business? Try our free Website Health Check and see where you could make improvements.

Click play and have a brilliant start to 2018.

New Year Brew