You may have seen the adverts on TV from Facebook, advising that they have made changes that will affect our timelines and how we see posts in the future.
In 2004 when Facebook was founded, it was designed for purely social purposes; originally called “the facebook.com”. If you have seen the film “Social Network” you will know all about its humble beginnings and how much it has changed and developed since then, to become an integral part of our everyday life.
Back when I first started using Facebook in 2008, there was no advertising, there was no ‘Lad Bible’, fake news or click bate, it was just posts from our friends and family – people we had chosen to connect with – plus it was a great way to keep in touch with people we knew who lived out of town or overseas. It made the world seem smaller and pretty soon after, every person we knew was using it on a daily basis.
That was then… this is now
The feedback that Facebook has gathered from its users says that public content – posts from businesses, brands and media – is crowding out the personal moments that lead us to connect more with each other, and let’s face it, this is DEFINITELY true. I’m sure we can all name a few business’s that post far too regularly, cluttering up our timeline with things we are not really interested in. Facebook’s new updates will change things back to how it used to be, more like in the good old days.
The long and short of it is, the businesses who have been using Facebook as a sales tool will start to see their posts reaching less and less people, I have seen this first hand as the reach (the amount of people who have seen the posts) of some of the social media accounts I manage has declined dramatically. This is something that Facebook has been rolling out over the past few months, so us as Facebook users will see content from business’s and publishers less and less. The long & short of it is, if there is a specific page you still want to see content from, you would have to go into your settings and adjust this.
As a business now, if you want to be sure that you are reaching potential customers, Facebook advertising really is the way to go, although there has been some changes to the advertising side also. If they are transparent, good adverts, this is unlikely to cause a problem for genuine advertisers.