The last decade has seen the evolution of digital. Digital disruption and transformation have officially changed the way we do business, engage and interact with our customers. We now have access to technology that we would have never thought possible 20 or even 10 years ago.
The UK digital advertising market is in great health, showing huge growth over the last five years and topping £10 billion in 2016. Display advertising on an authoritative, trusted website can heighten the profile and credibility of brands and businesses. It’s becoming one of the most effective techniques for marketing enterprises to massive audiences.
In order to diminish the risk of being overtaken by tech-savvy start-ups or early-adopting competitors, keeping on top of your digital strategy is essential. With that in mind we’ve highlighted five key benefits of using digital display advertising to build your business.
1) It’s more efficient than traditional media
In order to create a successful advertising campaign, you need to be able to reach your audience wherever they are. Our regional websites across Humber and Lincolnshire reached 1.7m unique visitors in September 2017*, for example, on desktop, tablet and mobile. We serve millions of digital display adverts every month, making them the most effective and efficient means of reaching a wide audience.
2) You can target and re-target
If it’s a more specific audience you’re looking to reach, digital display advertising lets you opt for a targeted or optimised approach. By scrutinising user behaviour, demographics, locations and topics, your campaign will reach the perfect audience with ruthless efficiency, boosting the success of your campaign and maximising the return on your investment.
3) Digital display is visually appealing
Due to its multimedia nature – including graphics, audio and video – digital display ads provide you with a flexible range of formats which you can mix together to create the perfect impact, whilst also being eye-catching and visually appealing. It also helps with your brand awareness as you can ensure that you content is relevant and on-brand.
4) You will receive a direct response
The aim of a digital display campaign is to generate an immediate response from your customers. This is easier when the page loading speed takes less than 1.9 seconds, like our regional websites! As a platform for your digital ad, this can benefit your direct response campaign and ensure your audience is engaged with quality content, fast.
5) Digital display can provide valuable data
With versatile, multi-platform advertising opportunities you can be sure that your ads are in a prominent position, driving traffic and awareness. With this you can accurately monitor and measure the response of your campaign via ad impressions and click-through rates. This provides you with valuable data to track your investment, ensuring that you are using it to its full potential.
“Now is the time to stop thinking of digital as just a ‘thing’ and start thinking of it as a new opportunity”
Whether you wish to reach as many people as possible or target specific groups, Trinity Mirror Humber and Lincolnshire can open the door for you. We have a range of cost-effective, multi-format advertising options that can really benefit your business. Whether it’s classic high-impact positions you need or dominant page takeovers, we’ve got you covered.
Fundamentally, we know that digital display advertising and the data it produces will present opportunities for you to interact with your customers in new and more innovative ways. Now is the time to stop thinking of digital as just a ‘thing’ and start thinking of it as a new opportunity, a new source of revenue.
* Source: comScore Sep 2017